“There isn't a single project I wouldn't trust to get done well under Michael's care. He goes above and beyond, often unlocking new ways of seeing and navigating a project, and forms strong, collaborative relationships with his colleagues to ensure we're moving forward with as little friction as possible. I cannot recommend working with Michael enough—he's always willing to lend a hand, mentor team members, brainstorm with various stakeholders, create connections across the aisles, and dig into the hard projects.”
– Charlotte Seley, Former Director of Copy at Pluralsight
“Michael has been one of my favorite people to work with, ever. Michael and I worked directly together on turning around TaxAct's negative Retention and Win-back results through strategic and personalized CRM projects over multiple years and were able to successfully end April 2022 with our best year yet at TaxAct. I nominated Michael for our TaxAct 'firecracker' award in June 2023, and he WON out of the entire Marketing group. Here's what I wrote: This person is our go-to for ideas and inspiration! Every project, you can be sure they are ready to push the limits and think outside the box for new ideas to amplify the project and ensure success. At least weekly, this person will message with articles or new ideas to try on various channels. Not only are they the best at coming up with brand new ideas, or making a current idea even better, this person loves to analyze the results and come up with ideas on how to out-do what we did last time. This person’s marketing brain never turns off - and we love that!”
– Elle Francis Ell, Director, GTM Marketing Strategy - Consumer Tax, H&R Block
“Michael is a detail-oriented, dedicated content expert who puts the customer’s experience first in all he does. He excels at using data and testing results to inform his work, often suggesting new messaging opportunities based on analytics. Always a team player, he’s been a valuable collaborator and partner to other writers on the team. Michael does his due diligence researching all the angles of each of his projects, and he consistently puts out work that is well thought-out and thorough.”
– Stephanie Catlett, Creative Director, Tippie College of Business, University of Iowa